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How Specsavers benefits from being a good social media sport

Here is our featured best social media post of the week. We determine these by using some super clever tech that analyses engagement based upon likes, comments and shares. And sometimes we simply shout out, brands we’ve come across who are doing things a little differently. This week’s best post was a good sport.

Wales' recent victory over England in the Six Nations rugby tournament wasn't without a couple of controversial calls by the French referee. No sooner had the whistle been blown on the nail biting battle than thousands of disgruntled England fans took to Twitter to direct the ref towards Specsavers for an eye test. Not to be left out of the fun, the opticians jumped right into the conversation.

Should have gone to Specsavers

As the brand saw mentions of them increase, albeit, playfully, they saw no harm in joining in the conversation. The response was both witty and timely. When it comes to getting cut through on social media, timing can be everything. Remember Oreo's 'You can still dunk in the dark' tweet when the Superbowl power outage saw the stadium plunged into darkness? This was another great example of topical, timely posting. 

Key takeaway

Specsavers is always open to having a laugh with their social media content. Though it's a specialised health-related brand, it's a brand for people and so showing its human side, demonstrating that it's got its finger on the pulse will go a long way in capturing an audience across social media.

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